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Brands are manufacturers and distilleries who are mainly utilizing the WAFD system to run an efficient free sampling program. Brands replenish the product at the bars via their distributor and our reporting system.


Advertisers are companies that use the WAFD system to display video advertisements once the coaster is scanned. WAFD pays the bars for the free drinks served. Any type of industry can be an advertiser on our network except bars and restaurants.


Bars participate in the WAFD program to increase foot traffic and sales to their establishment. It is a word of mouth driving force that allows the patrons to scan a coaster for a chance to win. WAFD pays for the “cost” of the drink.

Internet Retailers

Internet Retailers are WAFD a partners who display banner ads on the network for scans where the patron did not win a free drink. These are unique special offers designed for new customer acquisition. This allows the patron to always win something.